In late 2017, I got assigned to come up with a big launch idea for the Samsung Note8. The message was "Do Bigger Things", and from that concept, I thought why not do our own big thing.
The idea was to do something so big that no one can break for years to come and to create a Tsunami of PR coverage around the globe, and so we did.
We created the largest ever made KV on the bottom of Burj Khalifa and broadcasted live to the press in the launch venue the breaking of "GUINNESS WORLD RECORD."
The results where record-breaking and Samsung MENA and the Note8 got its name recognized for years to come!
