Exotic Jeans SS17
Concept / Art Direction / Design
Client: Desigual
Client Creative Direction: Piedad Morillas y Román Lata
Exotic Jeans is Desigual’s most expressive collection. For their campaign concept, it only made sense that we broke free from literal interpretations. We wanted to move things around.
Exotic means more than ‘from far away’. The collection honoured the diverse, rich and creative world we live in. And we wanted its campaign to be a tasty celebration of that.
Hiplet dance is the result of mixing urban hip-hop and classic ballet. A play on self-expression, experimentation and joyful freedom. That was the spirit. That was Exotic.
We worked with the fierce Hiplet ballerinas to create a TV ad, social media content and tutorials, and a beautiful editorial Facebook Canvas. A creative mix as vibrant and uplifting as the collection.
