Donald Trump was elected President of the United States.
Britain is leaving Europe.
History is being changed on the rising tide of fake news and propaganda.
Our client, a major Belgian newspaper, needed to reposition its well-known and quirky "salmon" attitude to journalism in this world. By making the case for quality journalism.
With this campaign, we relaunched the salmon into a symbol that became the guarantee for ethics and editorial integrity and for going deeper to find out what is really going on.