Showtime - Dexter
Brief:
Announce the start of Dexter season 8.
Idea:
Create ads that get people as tense as they are while watching the show.
We idea was to turn stores undergoing renovations into Dexter’s kill rooms by using motion-activated projections.
Whenever someone would pass in front of a window, the sound of a victim being stabbed would be heard and a splatter of blood would be projected onto the plastic sheet protecting the glass.
Awards: Chip Chop Finalist
5 second YouTube pre-roll ads were also created. As people always stare at the screen waiting for the skip button to appear, it was the perfect moment to surprise them.
We also partnered with a cling film brand to create very special rolls that we handed out to shoppers. Just like the ones Dexter uses to hold down his victims.
