Wayfinding System
Montgomery is a local, vintage-inspired and luxury men’s barbershop & lounge styled after the essence of the late Edward Montgomery “Monty” Clift. Clift is remembered as one of the original Method Actors of Hollywood in the 1950s. The barber shop caters to the modern day gentleman, or as The New York Times said of Clift in his obituary—"the moody, sensitive young man." Montgomery hopes to create a sense of community through the long standing ritual of hair cutting.
The goal for the Montgomery wayfinding aesthetic is to invoke nostalgia while maintaining a modern, clean appeal. A mixture of warm and cool colors offers range and this particular combination of colors is reminiscent of wood, smoke and libations. Typography is particularly contrasting using san serif and slab serif. Signage is meant to be clear and to the point—no fluff needed.
Ultimately, the brand logo speaks to the modern day gentleman.
A beautiful dichotomy of strength and sensitivity—as was the late Montgomery.
Outdoor/Entrance signage
Interior Barber Shop and Lounge Signage
Barber Shop Interior Isometric Graphic
Barber Shop Interior Isometric Graphic
