Dominga
The task
Brand identity for a friendly beverage that besides hydration, stands for a healthy, sustainable and conscious living.
The challenge
Our design had to translate into a visual language the unification of a flamingo's symbolism and the brand values which are- healthy joyfulness, lightness of being, independence, adaptability and resiliency.
The solution
This brand solution encourages all these values through fragmented geometrical elements and traces combined with a serif typographical selection where the black and gold along with the colourful elements in the secondary applications were carefully acknowledged to complement and get along with the products without taking any protagonism out of them.
