HQTBG
ENG
“Hay Que Tenerlos Bien Gordos” translates in English to “You have to have the guts.”
This brand was coined one late night at a basement bar in Barcelona, where two colleagues just finished up work. Sitting around a wooden table, under the only light on, one asks the other:
— Did you ever order salmon for your dinner break?
— Every time. In theory it’s forbidden for the staff but... you have to have the guts. — he replied, thoughtful, with the smoke of the cigarette still holding in his lungs for a moment.
— Every time. In theory it’s forbidden for the staff but... you have to have the guts. — he replied, thoughtful, with the smoke of the cigarette still holding in his lungs for a moment.
In that cloud of smoke they came up with the motto that ended up becoming a distinctive monogram for challenging people.
ESP
Esta marca fue acuñada una noche en un bar de sótano de Barcelona, donde dos compañeros de trabajo acababan de terminar su turno. Sentados alrededor de una mesa de madera, bajo la única luz encendida, uno le pregunta al otro:
— ¿Alguna vez has pedido salmón para tu break de la cena?
— Cada vez. En teoría está prohibido para el personal pero... hay que tenerlos bien gordos. — respondió, pensativo, con el humo del cigarro aún contenido en sus pulmones.
En esa nube de humo se les ocurrió el lema que terminó convirtiéndose en un distintivo monograma para gente desafiante.
