Chagara is a block-printing workshop that specializes in authentic fabrics, combining self-expression and story inspired textiles.

The word "Chagara" means a tree in Arabic, which is the main source of inspiration of the brand throughout the ideation and the design process phases. Hence, the visual identity had to be inspired from the same element reflecting the brand's essence.

The earthy colors of the brand is inspired form the natural dyes that are always used in the textiles of Chagara.