MDZ is an online newspaper from Mendoza, Argentina and the most visited of all Cuyo (San Luis, San Juan y Mendoza)
The newspaper has changed his website to a newest, modern , functional and adaptative design. 

Challenge
Comunicate the new design with a very  short time to work to.

Complications
The new aesthetic approach on the web pursues other objectives that do not apply to the  visuals code on road ad or to the competition of visual digital media, since it is a very clean designthat do not apply for the visual impact needed for  street ads. 
That’s why we seek differentiate ourselves with a striking message.

How?
With a simple, clear and easy to decode campaign, to achieve as many positive impacts as possible.


The ad campaign must be the reason why the target feels intrigue or curiosity and gets to enter the new website in order to get surprised with the new design. That’s why we generate a communication system that stimulates the eye and, at the same time, aesthetic and striking.




Concepts of the new design




​​​​​​​Campaing
Gifs










Social media posts
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MDZ - Nuevo diseño - Campaña 2018
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MDZ - Nuevo diseño - Campaña 2018

MDZ es un diario de Mendoza, Argentina. Es a su vez, el más visitado de todo Cuyo (San Juan, San Luis y Mendoza). Esta campaña surge a raíz del Read More
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