PEARSON: REBRANDING ILLUSTRATIONS
Illustrator Tang Yau Hoong | Creative & Art Direction Jodie Wightman and Becky Baldwin | Year: 2015-Present
Pearson, the world’s leading learning company, with revenues of £5 billion, and 40,000 employees in 80 countries worldwide began the transition from educational print publisher to digital and services-led learning business, and from corporate holding company to consumer-facing business.
Working with Together, the lead creative agency, I created a series of conceptual illustrations using new bright and vibrant color palette. These creative, fun, and unique artwork are part of the overall brand refresh to help convey the company’s love of learning and connect in new and exciting ways with learners around the globe.