Growupnot

#GROWUPNOT
Every day we hear that we need to grow up. The more grown up, the better. And it is true. But it is not the whole truth, is it? Because what would the adult be without the child within? Without imagination, curiosity, and enthusiasm?!
Characters such as the ones we chose for the #growupnot project are real, they live and they die. They have been brought to life and they are kept alive by the imaginative power of our inner child, by his playfulness, his fervor for life and his yearning to make sense of it. Keep the inner child alive and these characters won’t die. This is our message, in a time of data and fast decisions and attention span disorders: take your time to be the creative child that you are. Imagine. Play.
"Marina Cordun, Senior Creative, and Radu Pose, Art Director, are working in advertising and together they have made a project whose weight is given by its lack of weight. Let's explain: #GROWUPNOT is a series of 10 commemorative plaques of fictional characters from Rocky Balboa to Peter Pan, which Marina and Radu stuck one night on the walls of some houses in the center Bucharest. An intervention in the public space without a political/social stake / etc, diaphanous and playful, appealing to the most humane pieces in us, a bit of childhood, a little ease of being applied to the walls of the city. I've come across random plaques the other day, the one evening I went back from University to Romana. They charmed me with their serenity, in a city collapsed under its own weight, in a country crushed by radicalism and hatred, in a misty and uneasy world. We're living surreal times, so nothing seems more appropriate than some characters in the movies, the books and drawings of our childhood and adolescence that sneak into the city walls to pull us off and tell us Hey, why the grim on your face?" ➻ "Here lived Alice" Article by Luiza Vasiliu | Scena9 Cultural Hotspot
Art Director ➻​​​​​​​ Pose Radu
Copywriter ➻ Marina Cordun




➻​​​​​​​ EN | Here lived Peter Pan, 1911. Leader of The Lost Boys group, free-spirited, malicious, and adventurous, he refused to grow up and preferred to live forever around fairies, sirens, and pirates.




➻​​​​​​​ EN | Here lived Willy Wonka, in 1964. Genius chocolatier, eccentric of the sugary, abstruse-character, but fully savoured by the little ones and the grown ups as well.




➻​​​​​​​ EN | Here lived Cenusareasa, 1950. Beautiful princess, on the outside and inside as-well, she was turned into servant by her stepmother and stepsisters. If it weren’t for the Good Fairy and the strayed shoe that changed her destiny, she wouldn’t have become a happily ever after wife of a prince.




➻​​​​​​​ EN | Here lived Rocky Balboa 1976 – 2006; occasional pugilist, he made a way for himself in life with his fists aiming ahead, becoming a professional boxer. The heroic character of the Italian stallion, as he was nicknamed, consigned him as a fearsome and also loved fighter.




➻​​​​​​​ EN | Here Yoda lived, 1980 – 2008, forceful and wise Jedi Master, Luke Skywalker himself he tutored. For his deep and sage words not only by the Jedi loved he was. From all the beloved Star Wars characters, Yoda the most numerous fans has.




➻​​​​​​​ EN | Here lived Cruella De Vil, 1956. Dalmatian’s worst enemy. Stylish and ruthless, big fan of furs, especially those with spots. Cruella earned countless dislikes when she kidnaped more than a 100 fluffy and cutie Dalmatians.




➻​​​​​​​ EN | Even thou he didn’t seem to have a witty mind, or two strong legs, Forest rises above these appearances. He taught us that some legs prosthetics don’t necessarily need to hold you back, and also that life is full of surprises, just like a box of chocolates.




➻​​​​​​​ EN | Here lived Alice, 1865 – 1871, young and rebel aristocrat, she runs from an engagement invitation following a white rabbit wearing a redingote and falls in his pothole. She reaches Wonderland, which she will cross in search of her own destiny.




➻​​​​​​​ EN | Here lived wonder woman, between 1941 – 2017. The fairest off them all Amazons, she was raised and trained to become a fearless guardian of humanities values, role that she took onwith maximum dedication.




➻​​​​​​​ EN | Here lived Frodo Baggins, agreeable hobbit, he inherits the most precious and also the most dangerous ring that has ever existed, and, in the same time, the difficult mission to destroy it in order to save the world.




Growupnot
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Growupnot

Every day we hear that we need to grow up. The more grown up, the better. And it is true. But it is not the whole truth, is it? Because what woul Read more
36
314
2
Published:
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