Jatachi

Brand concept & identity for Jatachi, an Asian Street Food restaurant.

Inspired by the sticker art culture in graffiti, the logo works as a tag, marking massively and indiscriminately all the restaurant media and collaterals. 

This way, coming from a static element, we have generated a flexible identity system. Any object or support tagged by Jatachi automatically becomes part of the brand.

Interiorism: CO–A
Still life photography: Vidal Orga
Architecture photography: Pol Viladoms

Food menus are built from reused Asian magazines.
Waiter uniforms are made by tagging ordinary Asian t-shirts.
Jatachi
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Jatachi

Identity for Jatachi, an Asian Street Food restaurant. Inspired by the sticker art culture in graffiti, the logo works as a tag, marking massive Read More
3,391
35,712
116
Published: