Tongyan丨童妍 记忆银行—Branding



TONG YAN  Branding | Mascot Design | Visual Design

Tongyan is a Changsha based photography studio, which has been founded in 2007. To celebrate its 10 years anniversary this year as one of chinese leading photography studios, they found Conine to help upgrade their visual identity system which is more flexible to meet market demands. After customized analyses on users,Conine comes up with a concept of “memory bank” which is more impressed and competitive in Chinese market. Lots of users were already familiar with the literal brand,so our goal is to focus on bigger picture evolutionary the old look and re-identify photography studio, helping more families store their precious moments.

童妍十年品牌升级,打造国内首家记忆银行,为记忆理财。童妍记忆银行系统性的帮助大家把人生的各个重要时刻、关键节点记录下来,保留一份人生印记的同时代代传递。因此童妍邀请酷九为记忆银行打造一套专属的品牌视觉形象,表达记忆银行的精神传承。根据记忆银行以家为核心的服务特色,酷九凭借独特的体验思维,通过定制化研究从多用户触点分析入手,打破渠道界限,实现线上线下相互赋能。以全局体验重塑记忆银行与人的关系,重新定义竞争格局。

创意总监 Creative Director:傅译熳 Rachel Fu
设计总监 Design Director:馬季 Steven Ma
美术指导 Art Director:豆纸君 Bean
视觉设计 Visual Director:梁国辉 Liang / 丁惟方 Weifang Ding

Tongyan丨童妍 记忆银行—Branding
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Tongyan丨童妍 记忆银行—Branding

Tongyan is a Changsha based photography studio, which has been founded in 2007. To celebrate its 10 years anniversary this year as one of chinese Read More
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93
1
Published:

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