Mik-mik: Timeless
Mik-Mik is a Sweetened Milk and Chocolate Powder snack. Back in the 90's, it was one of the most popular kid snacks and undoubtedly the most addictive. Nowadays, it serves a reminder of Pinoy classic and nostalgia.
This non-traditional ad campaign promotes the brand's timelessness. From kids' favorite snack from the 90's until now, this campaign wants to impart the feeling of nostalgia while telling the market to carry the legacy of mik-mik. The main symbols of the timeless campaign, which are the forward, backward, play, and pause button, fit perfect for this message.