Balance mouse

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Client : Samsung card
Creative : Innored
Fim making : Space Monster
Photo taking : Dash Studio

BKID has design product for Samsung Card Commercial AD. the balance mouse is made for campaign work & life balance. when it’s time to finish work. the mouse becomes real mouse and escape humans hand. this project commissioned by INNORED commercial AD agency using technology with creativity.

The Samsung Card intends to carry out the campaign with the aim of digital issue raising in line with the launch of the third series of number cards. The Samsung Card brand team and Ino Red cooperated to conduct an All Day workshop to further deepen their understanding of brands and consumers,In the process, I interviewed the 2534 households, who are the core consumers, in person. In the process, we began to pay attention to the “wobbled” trend that is becoming a social issue. Samsung Card’s past communication, which focuses on consumer rather than benefit appeal, After checking the contact element of the warp trend, We set the theme of ‘Worlable’ as a campaign theme in earnest.