This is the prοject of my Bachelor of Arts Degree in Graphic Design.
I chose to focus on the relationship of man and nature and so I the task was to design a visual identity and visual communication for a travel agency, specialized in extreme sports and promote the influence of natural elements
in branding.
I chose to focus on the relationship of man and nature and so I the task was to design a visual identity and visual communication for a travel agency, specialized in extreme sports and promote the influence of natural elements
in branding.
The idea behind the concept of naming and identity of the travel sport is influenced by the Planet Earth. According to philosophical studies about creation and the world itself, the world is made because of four basic elements, Earth, Water, Fire, and Air, connected with the fifth element of Spirit. Also, the naming process is using the age of planet Earth, estimated to be 4.54 billion years, therefore resulting in the name “4.54” for the travel agency. The dynamic logotype is also based on the name and is inspired by the action, the adventure and the lust for life that the travel agency promotes, with destination and experiences beyond the usual. The whole result of the visual identity and communication of 4.54 depends on the innovative, uniqueness and interaction with the traveler.
