Teaser Ads for this campaign are made to appeal both to the brand's loyal customers and its target market. Brand-new visuals depict the brand's best-sellers such as the Dynamite Roll or The Monroe, food products easily recognized by loyal customers, while the copy in each teaser ad is an actual statement by a loyal customer of the brand, statements that can intrigue the target market and spur the desire to try out the brand's food offerings.

Erwan Heussaff was chosen as a possible endorser for the brand due to his culinary background,

Asian-French descent, and reputation for promoting healthy eating for everyone