EDM cover & workflow design
As part of my summer internship with Klook earlier this year, I was attached to the Performance team and I assisted the team on its paid social platforms, as well as their EDM channel.
Not to be confused with the genre of Electronic Dance Music, EDM also refers to Electronic Direct Mail. Even in the age of social media, e-mail marketing is still very much relevant. It allows brands to share news and promotions to their user-base directly, help build brand loyalty and potentially increasing conversions.
The challenge was to brainstorm for EDM themes, execute the designs creatively and set up the workflow accordingly.
The above are some of the concept designs which I did; as you would observed, they are all very different in terms of art style and direction. Thankfully at Klook, we were given quite a bit of creative freedom as long as we stick to our brand guidelines.
Trendjacking, puns, wordplay? Got it.
