A very traditional Moon Festival
Illustration for Biti's Mid-autumn Campaign 

Client: Biti's
Illustrator: Vuon Illustration
Published in September 2018
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Moon Festival, also known traditionally as Mid-Autumn Festival is one of the most important festival in Vietnam. 

• A recipe for a traditional Mid-autumn festival would definitely require the old latterns made by bamboo sticks, wrapped around with glass papers and in the shape of a typical countryside animal like butterfly, rabbit, fish or elephant,...

• The idea for the box is simple at its best. All of the traditional items would be exploding from the center, revealing the logo. That's where the challenge began 😂 
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The shoebox packaging
The final shoebox packaging
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The old tale of lantern 
A 8-page Picture Book
The final design on the shoebox © Biti's
The box full of traditions
The cover in motion, made by Biti's
Thank you for watching!
A very traditional Moon Festival
1,003
9,064
26
Published:

A very traditional Moon Festival

Vietnam Hanoi Saigon
1,003
9,064
26
Published:

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