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    Complete strategic re-brand for Country Style cafés.
Country Style
Country Style was a 50-year old QSR brand that had lost it's identity and considerable market share to Tim Horton's and McDonald's. We developed a strategic relaunch that not only redefined the brand but also their place in the market. We convinced them to seize the one in-built strategic advantage they had over the competition - the ability to keep serving breakfast throughout the day. Add a dash of homespun charm, some beautiful design and The Home of the All Day Country Breakfast was born.
Country Wisdom Radio: Never name a pig you plan on eating.
Country Wisdom Radio: For every minute you're angry you lose 60 seconds of happiness.
Country Wisdom Radio: The bigger the man's head is, the easier it is to fill his shoes.
Country Wisdom Radio: A rooster's meant for waking chickens, not people.