Jacob Rabinowitz's profile

Pedico / Punk Band Branding

OFFICIAL LOGO DESIGN


Pedico was a New York punk band, created by myself and two friends in 2012. Defiantly anti-pop and with an aesthetic inspired by 1980s faux-machismo and inebriated bravado, we created a brand that defied the generic punk ethos of DIY-or-die and contrived authenticity, and promoted our own view of WE DGAF American energy. During the band's tenure, we created some killer two-minute tunes, visually compelling videos, and a substantive identity, all our own.​​​​​​​







PARTY TENNIS
MUSIC VIDEO

Sergio Tachhini jumpsuits. Sweatbands. Those high white socks with stripes at the top. These are the ingredients that make up "Party Tennis", our garage rock ode to the 1970 & '80s, tennis, and... partying.




Directed & Edited by Jacob Rabinowitz & Craig Kabrhel
Art Director: Jacob Rabinowitz
DP: Craig Kabrhel
Camera/Steadicam Op: Nicolas de Miranda
Song Written By: Jacob Rabinowitz & Chris Miedaner




NIXON NOW
MUSIC VIDEO

The very first music video we shot as a band, we took the lyrics "In my head I was surfin' on the table" from our song Nixon Now, and made it a reality. By commandeering the subway at 4am to ensure we could shoot, we turned the Brooklyn train into a gnarly barrel wave.



Directed & Edited by Craig Kabrhel
Concept & Art Direction: Jacob Rabinowitz
Song Written By: Jacob Rabinowitz


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PREPPY KILLER
MUSIC VIDEO

To 1980s New Yorkers, Rob Chambers as the "Preppy Killer" is as widely known as checkered cabs and subway tokens. For Pedico, the dichotic marketing title of that horrific crime story found a new purpose as inspiration for an anthemic punk song. For the video, we recruited our good friend, social media megagiant The Fat Jew (@thefatjewish) to take part in a chainsaw brunch, which found us putting the buzz to a 6 foot hoagie and a shitload of watermelons.




Directed By: Jacob Rabinowitz
Producer: Chris Miedaner
Song Written By: Jacob Rabinowitz


Pedico / Punk Band Branding
Published:

Pedico / Punk Band Branding

Branding and identity creation for a New York City Punk Rock band.

Published: