QuikTrip asked us to help relaunch their app to promote online ordering.
Instead of just running a typical preroll video with a skip button, we used it to communicate the key benefit of the new app - skipping the line. We delivered the message in the fastest way humanly possible – five seconds and any additional time viewers spent with our video (and brand) after that was a bonus. And it paid off. Average view time for the video was 53 seconds and we racked up more than 1.2M views.