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    Sector: Human Resources Info: Information Technology Recruitment Project: Re-brand Authorship: Brandmark
    Published:
As part of the major restructuring of Adecco (a US-based global Human Resources company) Modis has taken the lead in specialist IT recruitment by incorporating Ajilon Consulting. Modis provides international careers for a highly flexible and specialised workforce, connecting the best-in-class IT staff with international clients who require IT HR consulting and placements. Under the strategic brand idea of 'Dynamic Recruiting' the new Modis brand identity is all about making 'Exceptional Connections'. The brandmark is made up of connected dots to suggest career paths and the connection of IT staff to employers. The proprietary letterforms are open and in the process of being completed; this suggests that a dynamic process is taking place. They are in a state of being formed and suggest the exceptional connections made by Modis.