Rolling off of product development from Microsoft, I immediately began working as a Sr. Art Director for Razorfish developing the story, look, and feel of the KIN user. Whenever I had to quickly ramp others up on this fast-paced project, I drilled in the words authentic, raw, and real. KIN was never about celebrities or perfection. It was about what was to be coined as "Magic Moments". All shots were to depict this moments in their most genuine, imperfect form.