Whether you are a professional or everyday athlete, Oakley understand that the road to success is long, hard-won and riddled with sacrifice. The committed put everything else to the wayside in the name of their sport - and vindicating this obsession is at the core of the story we wanted to tell.
It’s OK in the name of obsession.
From film conception, campaign design and even the production of the ‘soaring soundtrack from a 28 piece orchestra' we attacked every touchpoint and produced over 150 pieces of content.
It’s OK had over 55.3 billion Impressions during the Olympic period driving a 21% increase in traffic to oakley.com naming the campaign Google Best In Class of 2018.
Role: Senior Art Director AKQA // Film Conception // Campaign Conception // Campaign Design // Type Design