"THE OPTIMISTIC BOTTLE" Experiential Advertising
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    ‘THE OPTIMISTIC BOTTLE’ is an experiential advertising campaign that unlocks the power of optimism. Do you see the bottle half full or half empty… Read More
    ‘THE OPTIMISTIC BOTTLE’ is an experiential advertising campaign that unlocks the power of optimism. Do you see the bottle half full or half empty? Read Less
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Bezoya is a mineral water brand whose brand message "Keep the good stuff" is all about optimism and positive thinking. There are more than 200 brands of bottled water in the market making it quite hard to make a difference.
 
With so many negative news, do you see the bottle half empty or half full?
We decided to turn the brand into the spokesman of optimism and positive thinking.

 
How?
By taking a look at the medium that better reflects people’s mood: Twitter
A giant bottle in an iconic place in Madrid becomes a mood meter.
#LaLeyDeMurphy (#MurphysLaw): An existing pessimistic hashtag.
#QuedateConLoBueno (#KeepTheGoodStuff): Our brand new optimistic hashtag 
Every optimistic tweet fills the bottle while every pessimistic one empties it.

 
The result: Optimism beat pessimism. By far.
 
And to prove that positive thinking can change your world, we turned those positive tweets into freshwater wells in Philipines.
 
Being optimistic is rewarding, isn't it?
 
Now, how do you see the bottle?
Half empty or half full?