I designed and animated a series of fun animations for The Loop. They were used as digital ads as well as sponsored social posts to reach out to Australia’s creative community nationwide. The Loop’s explicitly notes were ‘to go wild with it’, so I took the time to visually develop and experiment with the direction, textures, flow and colours. This was an incredibly fun project to work on!

The Loop is Australia’s biggest creative community. Two and half years ago my portfolio was featured on the website, of which I often credit as one of the cogs that kickstarted my freelancing career. So it feels fitting that I’ve come full circle, working directly with them for a fun, animated project. What a wild journey it's been so far!