Run with Bulls, Grapple with Bears
Writing Financial Marketing Emails
Foreign exchange or forex isn't a common trading instrument, but it can provide financial traders with a lot of flexibility and potential for gains if they can handle the risk.
For copywriters, writing about forex can be tricky: you need to entice customers to the product while also following specific legal compliance guidelines. This email, which promotes a free Introduction to Forex guide, provides an energetic, in-the-know tone to invite recipients to download the guide and sign up for a forex account. I wrote both the email presented here and portions of the guide (other content was written by our financial analysts), which can be provided on request.
While the content is my own, a graphic designer helped provide layout and related content. Samples of other marketing content (along with the guide that this email promotes) are available on request. ~KP
Last updated: September 21, 2018
