Lupa is a unique and stylish loungewear clothing company that is directly tied to a charity for dogs in need.
The brand personality is confident, simple, classy, and fun. The logo was to convey class, positivity, and passion.
The images below are a few of my original sketches for the dog silhouette. The chosen shape with the dog looking upward shows the body language of dog that trusts its master and is awaiting its next command. It was meant to reflect Lupa's specific mission and brand personality.