PSYCH is a digital platform that makes shopping across a variety of platforms easier, without the continuous pop ups and advertisements invading your personal space within other applications and sites. PSYCH collects all your most desirable wants and needs into one safe environment, allowing you to compare and analyse the products continuously at your own pace, as well as offering relatable products that are specifically suited to the user.

The desirable products are presented to the user in different forms depending on the reason for shopping and attitude of the buyer. The platform would utilise language styles and angles of the photography to tap into the individual's subconscious, and relate to them on a personal level.