Brief: To design the brand and materials to promote the Bath Spa University event 'Workfest'
The event is to help students to 'find their own path' for their future, whether it be a career, volunteering, traveling, or any other prospects for after university.
Above is the concept board I used for the idea of 'find your own path'.
I've picked bright yellows, blues and pinks to portray the desired festival style that many students are attracted to. I've focused on arrows and stairs to symbolise progression but to keep it under a general umbrella so that theres is no specific route for the students to choose.
