Lebanon is the most religiously diverse country in the Middle East. Despite that, and 29 years after the end of the civil war that drifted them apart, civil love is not allowed yet. So If two people from different faiths fall in love, they just can't marry in the Lebanon. In order to celebrate progressive change, ABSOLUT campaign replaced all hate from the civil war with love from each other. Love unites us all, no matter the faith, because love is free.