BUSH'S Beans/Chili/JOMO:
FACT: 63% of millennials cancel their plans during the winter months. Enter JOMO (the joy of missing out). Playing into this existing hashtag, we designed this anti-social social campaign to encourage millennials to stay at home and eat BUSH'S chili.
Social Videos and Contextual Pre Roll: Designed to run before popular searched "getting ready to go out" tutorials. Videos were shot to follow social best practices for their media placements. (Insta, FB, Snapchat and pre roll)
ecd: anita salomon
acd/ad: sarah bills
cd/ad: natalie bierl
cw: mj higgins
Snapchat. (Not shown: pre roll, Insta and FB versions)
Contextual pre roll. (Not shown, Insta, FB and Snapchat versions)
FB Bot/Excuse Generator: Designed to give users a fun excuse to stay home and make BUSH'S chilii instead of going out. Assets include the bot, hyper-targeted ads and coasters and stickers to promote bot.
ecd: anita salomon
ux: nick pavlak
cw: mj higgins, greg mills, jeremy conn
The bot in action...Go ahead and click on it.
Ad for Bot:
Guerilla: Bar and Restaurant Bathroom Stickers and Coasters:
ecd: anita salomon
ad: nick pavlak
cw: barrett calhoun
FB Anti-Social Social Events: Anti-social fb events encouraging millennials to stay at home and eat chili.
ecd: anita salomon
cw: barrett calhoun
ad: ari booth
acd: sarah bills
Social and Digital Ads: Promoted JOMO and retargeted users who interacted with videos, bot or FB events.
ecd: anita salomon
acd: sarah bills
cw: barrett calhoun
ad: ari booth
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