Goal
Develop a brand identity for a new computer operating system that targeted high-end Linux kernel developers.
Approach
Designer Brandt Nelson and creative director Ted Zahn developed the name and brand platform for this identity. I designed the logo and type based on one of Brandt's sketched ideas, then Brandt and I teamed up to write and design the guidelines.
Brand Identity Style Guide
Nitra is an operating system built for pioneers. Created by developers, for developers, Nitra inspires these innovators to think differently, test boundaries, and create something unexpected, something ground-breaking.
Fueled by imagination, Nitra is in a constant state of flux. Through contribution and collaboration, Nitra is an engine for the open exchange of ideas.
Nitra's brand values: confident, streamlined, visionary, experimental, and evolving.
A few pages of the style guide are shown below.
Creative Team
Creative Director: Ted Zahn
Art Director: Mark McCarthy
Senior Designer: Brandt Nelson
Writers: Brandt Nelson, Mark McCarthy
