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    Sony Digital HDTV Creative / UX / Engineering
I worked with Peyton Manning (NFL) and Ryan Newman (NASCAR) to talk to folks in a simple way about a potentially complicated experience - HDTV. Integrating with 4 separate agencies in 10 countries, I drove several campaign efforts, including Broadcast, Print and Promotions. My tenure with Sony resulted in over 30 successful projects ranging from groundbreaking interactive to pure brand.
[ Brand, Interactive Design, Innovation, UX, Product / Service Design ]
Promo material for Sony HDTV
Live programming matrix for Sony's HDTV feeds
Media layout for Sony product launch