7-Eleven iconic Slurpee needed a small icon to place on the Slurpee cups. I created a simple silhouette shape of the slurpee cup depicting it's iconic swirl and straw. Then added a range of colourful designs to sit inside the shape.
Instead of being a simple small marque on the cup, the icon went on to play a more important role appearing large on all comms in various campaigns from month to month.
The icon was going to become part of a larger guerrilla-like campaign. The silhouette shape would appear on street posters and buildings, celebrating Slupree by filling them with images of current trends in pop culture. The concept has been shelved for the time being but hopefully this will find fruition soon.