How does a small Finnish tyre brand stand out against it's number one competitor? 

By beating them at their own game. 

Nokian Tyres' main competitor, Michelin have a famous guide of where to go. That being said, Nokian Tyres' mantra is 'stops you in time' - so when Michelin have their guide of where to go, we decided to create a guide of where NOT to go. Stopping you in time before you make the wrong decision in Prague, notorious for it's dodgy dealings and scammers.