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    CREATIVE BRIEF Maison Rasmi is a clothing brand that is inspired by high fashion brands but wants to have an exclusive impact. The main focus of… Read More
    CREATIVE BRIEF Maison Rasmi is a clothing brand that is inspired by high fashion brands but wants to have an exclusive impact. The main focus of this project is to design a minimal logo but, at the same time, it can be of great impact. The Logo must express the concepts of quality and elegance to be consistent with the materials used for the products. CREATIVE PROCESS The concept of the logo is mainly based on the initial R of Rasmi. Maison M has not been considered as this is only a reinforcement and may disappear in the future. The style adopted respects the desire to communicate elegance immediately. The logo, in fact, presents serif and curves. The logo represents the leg of the R that starts from the base and, making a turn, is intertwined with the rod creating an elegant and minimal effect with a subtle reference to the tailoring recalling needle and thread. The Trirong font fits perfectly with style and thickness of the logo. It also communicate the concept of Elegance. Read Less
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