Hand-drawn illustration is opted to create a fun, attractive and modern brand image, targeting on consumers who appreciate arts and creativity. We believe that illustration is a great way to reinforce branding because it brings out the uniqueness of the company and communicates information about the products in a creative way. We aim not only to focus on the product itself, but also the overall design and presentation of the product packaging. Also, by choosing high quality packaging material, it allows maximum product freshness and protection.
Hand-drawn illustrations are original artwork of the designer. This in a way encourages product makers to put more effort on packaging in order to create beautifully crafted work with integrity and originality. In such way, design aesthetic in Asian food industry can be improved, promoted and be brought into the spotlight too, which is the main purpose of every project that we work on.
Designer : Shawn Goh Chin Siang
Copywriting ：Joan Yeong
Client : SKS FOOD INDUSTRIES (M) SDN. BHD.
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