Vika delikatess
Some type of sub-title
Some type of sub-title
The company:
Vika is a small family brand from the heart of Sweden. They bake their bread by hand in wood-fired ovens
and distrubute them to grocery stores all through Sweden.
Vika is a small family brand from the heart of Sweden. They bake their bread by hand in wood-fired ovens
and distrubute them to grocery stores all through Sweden.
The assignment:
To vitalize the Vika brand, make it more modern and to take a new position; we developed flavored hard
rye bread and packaged them in a little box made of wood. Then I vitalized the logo, made the illustrations,
created wrappers around the bread and added a personal and exclusive feel by storytelling on how the bread
was baked. It was very interesting to work with this family orientated company.
To vitalize the Vika brand, make it more modern and to take a new position; we developed flavored hard
rye bread and packaged them in a little box made of wood. Then I vitalized the logo, made the illustrations,
created wrappers around the bread and added a personal and exclusive feel by storytelling on how the bread
was baked. It was very interesting to work with this family orientated company.
The packaging was rewarded with silver in Pentawards in 2008 and also received a nomination in the
Swedish Design Award 2008.
Designed at Identity works.
Swedish Design Award 2008.
Designed at Identity works.
