Hello! Last year while working at FishLadder/PlatigeImage i have had the opportunity to develop characters, look and some animation for Ursus company brand. Those characters suppose to be a face for educational campaign about ecology and sustainable living. The story behind the characters(Farmer Tadek and Traktobik Robot).
The story/world was developed by Tobiasz Piątkowski and Traktobiki logo was created by Karolina Panasiuk. In this project You will find promotional animation, illustration, character action poses, turntables and also some process materials that i've made for this project. Hope it will be interesting.
The look used in the final turntables, action poses was developed with animation in mind. And it was done in Harmony and After Effects.
Below You can find some more development material. Previous stages of the character and look design.
Next You can find some more sketches.
Thanks for Watching!