Tuscan Valley is a on campus italian food station in need of a new identity. To set this station apart from the rest, I wanted to give it a traditional Brooklyn style that combined rustic with urban. Throughout the brand their are combinations of traditional and modern elements to create a unique italian feel. The station was known for its quick on-the-go service, inexpensive prices and the only place in town to sell pizza by the slice. I wanted to highlight these strengths and give them a personality.
The logo is a traditional badge style in all black. It is very versatile and can be easily stamped onto products. It highlights the pizza by the slice element to create more awareness for company. Other elements in the brand include a full stationery set with a punchcard, cup & pizza box packaging, table tent, menu signage and printed menus, style guide and a handmade website.
When creating the identity for my brand I wanted to have a very urban, traditional and unique feel to tuscan valley. I strived to mix different textures with typography, graphics and elements. Altogether I have created a fun new environment and experience for the customers of Tuscan Valley.
