Public Library is an Auckland based fashion PR agency who look after an impressive collection of international fashion brands. They required a new identity to better communicate who they are and what they do. Tonally it needed to feel street, punk, bold, youthful, a bit grunge and international.
Our solution centres around a bold typographic system that references book spines and collections. Type and image elements utilise the edge of a canvas, alluding to books on a shelf. The system gives Public Library a unique and flexible visual style to present their brands.
The bespoke wordmark references the brutalist architecture of old public buildings. The logo and typographic system can either be used vertically or horizontally depending on the format or the canvas, and is deliberately utilitarian in order for it to compliment a vast array of imagery.
Colour is used in transient way to reference the ever-changing world of fashion. There are no 'set' colours, rather a dynamic system that compliments a given brand or project.
The brand typography is only ever used in black to directly reference cheap or low-fi two-colour printing on street posters and billstickers, playing into Public Library's youthful and street brand culture.