A growing number of banking companies and financial startups now offer the possibility to personalize your card with the image of your choice. In Quebec, Desjardins was already offering a customizable credit card to their clientele for years.
So what we did to attract interest to this feature, was to offer a small artwork to personalize your credit card.
In summer 2018, for the new Student Cash Back Visa card campaign, Desjardins collaborated with two local artists, Cécile Gariépy and Martha Gabriela, in order to create an exclusive and colorful series of designs. The illustrators were both given three themes representing three different priorities considered in a budget : basics, fun and dream.
The launch was also supported during the OUMF Festival, where young people could participate to crafty activities and learn more about the Desjardins' offer for students.
Agency - Lg2
Art directors - Joanna Chrysocheris & Simon Faber
Copywriter - Véronique Gingras
Illustrators - Cécile Gariepy & Martha Gabriela
