Having fun, helping charities and creating an upside to the Mayan Apocalypse.
December 21, 2012, is a date etched in time that will either define humanity though a cataclysmic doomsday scenario or prove that the Mayans were a little over dramatic and conspiracy theorists are as unstable as we all imagined. Either way, we figured that something so cosmically epic needed to be celebrated. And what better way for an integrated brand communications firm to welcome the end of times than through a web-based, interactive game show.
Blending a game of chance with charitable fund-raising, along with a smidge of self-promotion, the Wheel of Destruction pulled together our creative and strategic strengths to make this uniquely original integrated campaign a reality.
Mobile Site-Optimized for gameplay
Poster Illustrations as part of the Integrated Campaign
