Project:
Petit Déjeuner à Porter - Paul Bakery
Agency:
MRM/McCann
Published:
November 2017
Paul wanted to create awareness around all its breakfast products, by showing variety and the different combinations
you can buy from Paul.
Petit Dejeuner a Porter portrays the entire breakfast menu as must have fashion accessories that go with your everyday look,
as well as your most fashionable ones.
The campaign had both online and offline activations, such as a presentation website, cinemagraphs on social media, special bus shelters, printed “fashion magazine“ inside Paul bakeries, “Who wore it better” activations at fashion fairs and vouchers.
Translation:
Petit Déjeuner à Porter - Discover the new autumn-winter breakfast collection.
