As known as the world famous fast food brand, this Mid-Autumn Festival, McDonald's is launching the McCafe mooncake pack for the purpose of diversifying products in Vietnam market.
In this project, the challenge of Inca team gets over the well known red & yellow McDonald's identity but still can show up the active and happy feeling of the brand. Digging deeply into traditional culture, the packaging design of McCafe mooncake 2018 is a combination of modern design with traditional material and elements.
The traditional Vietnamese Mid-Autumn culture was united skillfully with the message from the brand. The convenience packaging structure including 4 small golden-printed boxes inside. McCafe's logo was hot gold foil and debossed in the top of the box make an elegant look to the product. The illustration on the surface also bring in a sweet and traditional spirit of Vietnamese Mid-Autumn festival.