My brief, to create a Dementia awareness campaign that will be applied to public transport and printed media. The campaign aimed to be educational and informing to remove the stigma that seems to apply itself to Dementia.
The audience included young to old, sufferers to non sufferers. 
The idea to use a brain made of string unravelling is a connotation of time and loss.
This is followed by an egaging question and simple helpful supporting fact about treatment.

This was a competition brief and my designs were chosen by the NHS as the Dementia awareness campaign for the UK of 2010, to co-inside with the TV adverts and radio ads. 
There are 3 posters to show the mind unraveling over time.