A competition brief from the National Health Service in the UK. To create a piece or pieces of design to get people and loved ones who discover symptoms of Dementia to contact their GP.
Through my research and visits to meet sufferers of the condition I found it very sad, that the ability to forget the closest people to you. I decided to try and create a symbol that wasn't the traditional 'smiling faces' and 'caring nurses' but use an object or task. Something that people do, like a muscle memory ?! Like tasks that our subconscious often controls ..
I took a risk to use the act of 'knitting' as my muscle memory and pursued the material, String. I set my challange to try and use string to represent our brains, or the organ that holds our memories.
My nan always used to say to me "how long is a piece or string darling?" when i asked her "how long till we were going out to play?" ... Thats it ...
To connote the brain unravelling over time but with the help of modern medicine and methods we are able to try and prolong the life and comfort of sufferers.
These designs, concept and application of the mind unravelling has since travelled the world. The campaign was printed in internal documentation in Londons Nurse training programs, published and printed in the UAE's medical communication, featured in The Museum Of Surgical Science in San Fransisco and has had multiple enquiries from Drug companies in the USA to purchase the concept to promote drugs thats help and comfort sufferers.