We got inspired from their philosophy and attitude.
However, there are numerous intermediaries in the distribution system,
It becomes a very expensive item.
Local producers could not wear it.
Inoue brothers felt something strange and changed the system.
They made a distribution system that cherishes producers independently, called "Direct Trade".
- Rebellion. Break the regulatory framework.
- Let's get more freedom, more fun.
The fist sticks out in the middle of the city, and various things surround it.
But we changed it to a one-point perspective style, to make it more powerful.
The big fist symbolizes their thoughts.
It means people all over the world have become friends and are connected in a positive way.