The Fetch Co.
A brand strategy geared towards dog owners and retail businesses in search of a strong and lively dog toy. This energetic branding system shows a logo used on multiple applications including product and print.
Logo
This logo is vibrant but does not take away from the product itself. The circular shape reenforces the products design. The colors represent a gender neutral dog toy
Icon
The dog head is tilted in a way that shows a sense of atttintiveness and anticapation. The dog is waiting for the toy to be thrown so it can bring it back with enthusiam and pride. this dog icon is paired greatly with type or can stand alone in any circumstance
